Friday Returns Show ‘Man of Steel’ Soaring to $125 Million-Plus Debut

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Box Office Report

by Pamela McClintock
Man of Steel Cavill in front of Army Tanks - H 2013
Warner Bros. Pictures

Early Friday numbers show big returns for Zack Snyder and Christopher Nolan’s Superman origin pic, starring British-born Henry Cavill as Superman and Amy Adams as Lois Lane.

Can Warner Bros. and Legendary Pictures’ much-anticipated Man of Steel cross $125 million in its North American debut, the second-best opening of summer 2013 to date?

Box-office observers say yes based on early Friday returns. Directed by Zack Snyder and produced by Christopher Nolan,Man of Steel took in $21 million as it began rolling out Thursday night, a combination of $12 million from special screenings hosted by retail giant Walmart and $9 million from midnight runs.

British actor Henry Cavill stars as Clark Kent, aka Superman, in the origin tale, which sees his character trying to hide his superpowers and live a normal life on Earth. Amy Adams stars as Lois Lane, and Michael Shannon takes on the role of the menacing General Zod.

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David S. Goyer penned the script based on a story he crafted with Nolan. Warners and Legendary turned to Nolan as a producer on the project after he successfully revived the Batman franchise with his Dark Knight trilogy. In the summer of 2005, Nolan’s Batman Begins opened to $48.7 million and had incredible staying power.

Man of Steel should earn $45 million to $46 million on Friday, including the $9 million in midnight earnings (the $12 million will be folded into the weekend gross).

Earlier this summer, Iron Man 3 debuted to $174.1 million, benefiting from being the threequel in an incredibly popular brand.

Overseas, Man of Steel is opening day-and-date in 24 markets, landing first in the Philippines and Taiwan on Wednesday, where it earned $1.7 million and $794,742, respectively. It was the largest opening day ever in the Philippines and the largest Warners opening in Taiwan.

Among other major markets, it opens in the U.K. and Mexico on Friday. The following weekend, thetentpole opens in 26 additional markets, including China, France, Germany, Italy, Russia and Spain.

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My quick take on it…

This film was not just a jump-start or a reboot, it was a full on launch of a NEW SUPER HERO set of films.  Casting is fabulous.  Henry Cavil, who lost out on the previous Bryan Singer reboot sets a great bar for this genre of film making.  There are moments in this film when you’d swear  you were watching Christopher Reeves, and I mean that in the highest of regards.  Reeves had presence, and a sense of “purpose” in this role.  Henry Cavil brings it, and he offers it to the audience full on without hesitation.  Amy Adams also offers audiences a resilient, tough girl in Lois Lane, something that lacked in previous versions of the storyline.  Russell Crowe creates a fantastic Jor-EL, a role previously owned by  Marlon Brando.  There is a moment, in this film, where I am certain that audiences will feel and sense General Maximus from Gladiator.  Snyder pulls out the BEST in his cast for sure!  Diane Lane and Kevin Costner rehash the down to earth humble as pie foster parents who give Clark Kent his moral purpose.  They nail their roles, …bravo.  Kevin Costner is a force unto his own.  When you leve the theatre, you screenplay writers and story creators will certainly find that there is a HERO in his role which audiences may leave feeling as attached to as the Man Of Steel himself.

Thank you Zack Snyder and writers for delivering a EPIC start to a series of films to come.
Cheers
Will

 

 

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